No, you don't pay us to tell you what the Pantone 2024 colour is

It's a great New Year's tradition in the content universe: light, snackable posts about current trends, such as TV series, Instagram reels, the latest podcasts, or transformative readings—perfect for starting the new year on the right foot.

The truth is: no one cares.

One might be tempted to think that because we work in an agency and hold cool titles like creatives, strategists, or account directors, our suggestions are somehow more stylish than those of our clients, and therefore, our interests resonate with those of our daily collaborators.

Once again, that's wishful thinking. We don't care.

And let's be honest, we also consume nonsense on Netflix, and just because we master the theory of the pharmacy—a concept we just invented—doesn't mean we have the right to consider ourselves smarter.

What is the theory of the pharmacy? It's simple. For every embarrassing item we need to get, we camouflage it with a mundane article. An example? We bury our Imodium tablets with a bottle of dish soap, a nail clipper, and a roll of paper towels.

It also works for the trends that agencies propose at this time of the year. For every PJ Vogt Search Engine podcast, a suggestion that makes the author of these lines look like an intellectual, there are many unbearable old seasons of Hell's Kitchen, biographies of more or less depraved musicians, and readings of theories about the extended universe of Star Wars. So much embarrassing content to conceal!

That's why the Winston team has decided to start the year in a different way. Because, in the end, we are well aware that you don't hire us because we like an Uzbek sculptor who squats in a studio near Stanley Park in Vancouver. You hire us for our expertise and to put it to work for your brand.

And it's just right, that's what we want to offer you for 2024: us. Winston now consists of four professionals ready to take your content strategy, employer brand, or recruitment tactics to the next level.

And because we unwind in the evening with not-so-intellectual content, we focus our energies on what really matters - putting our creativity and expertise at the service of strategies that will move you forward.

In the coming weeks, we will publish on our platforms a series of texts that testify to our desire for reflection and enrichment to put ourselves in the best possible position for your projects. We can't guarantee that the word 'inspiration' won't be there, but one thing is certain—we won't try to tell you that there are valuable lessons for your brand to be learned from 'Too Hot to Handle.'

With these words—and this lame theory—we wish you a good start to the year, and we look forward to discussing with you how to elevate your projects.

Oh, and the Pantone colour for 2024 is peach fuzz!"