A human value economy
at the heart of a committed community.
The client
Founded in 2004, Groupe Convex is a non-profit organization that manages a network of companies with a social mission. Groupe Convex provides employment and skills development opportunities for people with disabilities.
Its needs
The Group Convex wanted to review the brand image of some of its companies, in addition to conducting an initial study of its social impact in the communities where its companies operate.
Groupe Convex x Winston
Winston surveyed Groupe Convex employees, community partners and business partners to identify the differentiators, strengths and areas for improvement that the company could work on in the future. Following this study, we reworked the brand image of certain companies in Groupe Convex's network to give them a more contemporary touch.
Social impact study and measurement | Brand positioning proposal | Rebrand logos + logotypes | Graphic standards guide by brand.
