Content as a business driver.
The client
Contak staffing solutions is a recruitment and placement agency located halfway between Montreal and Ottawa. We specialize in international recruitment, HR coaching and permanent placement in the blue collar, white collar, manufacturing and labour sectors.
Its needs
Contak reached out to Winston with a need to position its brand and service offering, primarily on its social platforms. Leveraging a large community engagement, the company wanted to distinguish itself from the competition by presenting topics focused on its field of expertise, but also, by accompanying its audience with themes and ideas that are in tune with the context of the job market.
Contak x Winston
Winston's team worked on a multi-platform strategy as well as several other elements that served the client's cause:
Editorial calendar and creation of original content on Facebook and LinkedIn | Revamp of all corporate canvas for digital platforms | Creation of corporate material for distribution to clients | Script and video direction to promote international recruitment services.
