Recruit through training.
The client
The City of Ottawa, especially its Integrated Neighbourhood Services Team, was planning to launch training cohorts for local people seeking employment in the administrative and customer service sectors. The goal was to fill several entry-level positions in various departments.
Its needs
Launching courses is one thing. Making them known is another! Working on the visibility and awareness of the program was therefore at the heart of their objective. With this objective came another: recruit the right number of candidates, with the desired profile, in order to fill the training cohorts.
Ottawa City x Winston
Winston's team developed a customized strategy based on the audience to be targeted, the training offer and the career opportunities offered:
Industry analysis | Showcase website to promote the program | Design and production of communication and promotional tools | Content translation | Customized photoshoot | Merchandise creation | Media placement consulting.